The Michigan Cover the Uninsured Network and some of Michigan’s leading organizations have launched a statewide initiative to enroll as many as 50,000 uninsured children in state sponsored health insurance programs such as MIChild and Healthy Kids over the next two years.

Covering Kids & Families Michigan will launch this initiative with a Back-to-School Campaign this fall with local outreach campaign activities in communities throughout Michigan. These events will help inform parents that their children may be eligible for Medicaid or the State Children’s Health Insurance Program (SCHIP) coverage and will help get more children enrolled.

Our goal is to spread the word about low-cost and free health care coverage programs available for many families, especially working families. As parents prepare their children for a successful school year, the 2010 Covering Kids & Families Michigan Back-to-School Campaign encourages parents whose children are uninsured to put enrolling them in the state’s MICHild or Healthy Kids programs at the top of their back-to-school checklist.

• Participation Form – Distribute materials, conduct outreach in schools, plan an enrollment event, write your local newspaper.
• School-Based Outreach – A How-to manual for engaging schools in outreach and enrollment, including strategies for enrollment, best practices.
• Information Pieces:
  • Brochure
  • Bookmark
  • MIChild Poster
• Radio PSA’s – 30 and 60 second spots to be customized by your organization
• Steering Committee Organizational Roster
• Tracking – On-Line Data Collection (TBD)